Cookie Policy
This is an informative translation. In case of any discrepancy, the Czech version published at pixelbrain.cz prevails; the relationship is governed by Czech law and supervised by the Czech Data Protection Authority (ÚOOÚ).
Last updated: 23 June 2026
1. Data Controller
The controller of personal data processed via cookies on this website is:
Registered office: Czech Republic
E-mail: friends@pixelbrain.ai
Web: pixelbrain.cz
2. What are cookies and how we use them
Cookies are small text files that are stored on your device (computer, tablet, phone) when you visit websites. They allow the website to remember your actions and preferences for a certain period, so you don't have to re-enter them on each visit.
On the website pixelbrain.cz we use cookies exclusively for three purposes: to ensure basic website functionality, to analyse traffic, and — only with your consent — for marketing activities.
3. Categories of cookies we use
| Kategorie | Purpose | Legal basis | Consent required? |
|---|---|---|---|
| Necessary | Basic website functions, saving settings | Legitimate interest (Art. 6(1)(f) GDPR) | Ne |
| Analytical | Analysis of traffic and user behaviour | Consent (Art. 6(1)(a) GDPR) | Ano |
| Marketing | Targeted advertising and retargeting | Consent (Art. 6(1)(a) GDPR) | Ano |
4. Necessary cookies
Necessary cookies are technically required for the basic functioning of the website. Without them, it would not be possible to, for example, save your choice regarding cookies or display the pages correctly.
These cookies do not require your consent — their processing is justified by our legitimate interest in operating a functional website (Art. 6(1)(f) GDPR). They do not contain any personal identifying information and their validity is limited to the session or a maximum of 12 months.
5. Analytical cookies
Analytical cookies help us understand how visitors use our website — which pages are most popular, how long visitors stay, or where they come from. Thanks to this information, we can continuously improve the website.
We use the service Google Analytics 4 (Google LLC, USA). Data is transferred to the USA based on standard contractual clauses under Art. 46 GDPR. IP addresses are anonymised. We activate analytical cookies only with your prior consent (Art. 6(1)(a) GDPR).
More information on how Google processes data: policies.google.com/privacy
6. Marketing cookies
Marketing cookies allow us to display relevant advertising to visitors who have already visited our website. They may also be used to limit the number of times an ad is displayed and to measure the effectiveness of advertising campaigns.
We use marketing cookies only on the basis of your explicit consent (Art. 6(1)(a) GDPR and § 89 of Act No. 127/2005 Coll., on Electronic Communications). Without consent, these cookies are not active.
7. Third parties
Some cookies are set by third parties whose services we use on the website:
| Poskytovatel | Service | Purpose | Registered office |
|---|---|---|---|
| Google LLC | Google Analytics 4 | Traffic analysis | USA (SCCs) |
8. Overview of cookies
| Name | Typ | Poskytovatel | Purpose | Platnost |
|---|---|---|---|---|
| pb_cookie_consent | Necessary | pixelbrain.cz | Storing your consent for cookies | Persistent (localStorage) |
| _ga | Analytical | Google Analytics | Distinguishing unique users | 2 years |
| _ga_XXXXXXXX | Analytical | Google Analytics | Maintaining session state | 2 years |
| _gid | Analytical | Google Analytics | Distinguishing unique users | 24 hodin |
| _gat | Analytical | Google Analytics | Throttling requests to GA | 1 minuta |
9. Your rights
In connection with the processing of cookies, you have the following rights:
- Right of access — to find out at any time which cookies are active
- Right to withdraw consent — consent for analytical and marketing cookies can be withdrawn at any time (see below)
- Right to erasure — you can delete cookies directly in your browser settings
- Right to lodge a complaint — with the Office for Personal Data Protection (ÚOOÚ), www.uoou.cz
10. How to change or withdraw consent
You can change or withdraw your consent to cookies at any time — without any consequences:
- By clicking the "Change cookie settings" button below on this page
- Via the "Cookie Policy" link in the website footer
- Directly in your browser's settings (Settings → Privacy and security → Cookies)
11. Updates to this policy
We may update this policy from time to time in line with changes in legislation or data processing methods. The current version is always available on this page with the date of the last update. In case of significant changes, we will inform you via a banner on the website.
12. Kontakt
If you have any questions about this policy or how we process your data,do not hesitate to contact us at friends@pixelbrain.ai.